If you were to ask me, "What is the quintessential California car?" I would say the Toyota Prius. They are popular among among the environmentally conscious Hollywood set, in addition to your average buyer. However, yesterday the LA Times reported that the Prius's two year sales dominance has now been overtaken by the Honda Accord. Not only did the Prius take a hit, but Tesla sales are down 36%. Does that mean California car-buyers not as environmentally conscious as they used to be? Why are these green cars losing market share? Here are a few theories-
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